I have found the Truth

Truth’s two week dissertation-linked placement has been a very dynamic and exciting experience. I have loved getting to know my colleagues and have enjoyed communicating with clients and successfully completing a number of tasks.

I’ve been involved in a range of tasks including writing up respondent profiles from an online research platform, taking photographs in workshops and meetings, writing up notes from meetings (and deciphering client’s handwriting), undergoing desk-research, and even interviewing participants in a research group…

The opportunities that Truth has given me have been almost endless!

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Week 1 at Truth: Gone in a Flash

My plan was to whip up a blog post in the weekend after my first week at Truth. However, time seems to have vanished from my view yet again and here I am on the last Friday of my time here at Truth. Nevertheless, let me give you a run down of last week’s events!

An Invaluable Experience

Working at Truth has provided me with a plethora of new skills, experiences and understandings. It has proven to be an invaluable experience. I’ve been thrown in the deep end and have loved every minute of it. My work this week has included planning research ideas with two of Truth’s clients, playing my part in conducting focus groups, and editing videos.

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Finding the Truth: Out-Of-Home Advertising in the London Underground

In two weeks I begin a dissertation-linked placement with Truth Consulting, a cultural marketing strategist situated in Gresham Street, London. Truth specialise in innovation and branding and work towards combining a knowledge of consumer culture with the world of commerce. I look forward to getting to know industry professionals at Truth, learning about the processes involved in building/improving brands, and combining some of Truth’s ways of thinking with my own research on out-of-home advertising.

Outdoor Advertising

It has sometimes been suggested that outdoor advertisements, or at least the traditional forms, are a dying media. Critics have argued that with digital advertising on the rise, outdoor media is surely a less favourable option. However, consumers spend 70% of their waking hours away from home, dwelling, walking, riding and driving around the built environment of cities and towns. So, surely, these consumers are exposed regularly to outdoor advertising. Outsmart, the UK’s leading outdoor media organisation, even suggest that we are in the “golden age of Out of Home (OOH)” with 98% of the UK population reached by OOH advertising.

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