Brigid Beney – Despite the groundswell of public, NGO and state interest in female empowerment, one group is noticeably missing from this global campaign. Street girls. But why? Through my placement at StreetInvest, I will explore if and how street girls’ lives differ from street boys’, and why they are so often left out of the gender equality movement.
Danielle Finch – CRASH! BANG! FLASH! The senses are one of the most important factors in experiencing place. However, many retailers have only now begun to realize that sounds, sights and smells of a store have a big impact on how we shop. Inspired by a Cherry Healey BBC documentary and working with the marketing agency Truth, my project explores links between brand identity and the sensory experience of the store.
Nathaniel Newman – NGOs are adapting to the corporate driven world of social media. They are adopting new methods to raise awareness and fundraise, creating remarkable campaigns from Kony 2012 to the No-Make-Up Selfie. The internet is acting as a platform from which NGOs broadcast to the public and collectively advocate for change. I am working with StreetInvest to understand how they are using the power of social media to make their message known.
Benjamin Price – While high street stores are only open 9 to 5, the internet allows shops to trade 24/7. Consumers no longer need to leave the comfort of their home to get their fix of retail therapy. What does this mean for creating a brand identity? Can a brand create the same feel online as they do in store? I’ll be working with Truth to find out.
Amy Shorter – The Eurasian lynx. The grey wolf. The European brown bear. All now extinct in the UK. Lynx reintroduction is a controversial issue, with the need for a top-level carnivore pitted against opposition from farmers who fear for their livestock. My project will investigate the debates surrounding this. I am based at the Wildwood Trust in Kent, a wildlife park that recreates the British wildlife over the last 10,000 years.
Sally Toon – How does the past define who we are as individuals and a community? In celebrating and commemorating local histories, the past becomes intimately tied to our identity. But what happens if these legacies gain international acclaim, does our connection to them weaken? My study explores the memory of the Magna Carta in Egham through a placement with the Egham Museum.
Georgia Wright – “A woman’s place is in the kitchen” (Hetty Morrison 1878): More than a century on, my project studies the kitchen as a gendered space in middle class London homes. Working with Truth a cutting edge market research company it researches the everyday spousal politics of kitchen use, technology and design between 1950 and today.